Advocacy Saving the Planet

Cleanbuild.africa launches digital media campaign to drive climate action

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Our planet needs saving. With rising temperatures threatening our health and food security, air pollution, and a 46% rise in climate-related disasters, there is no time than now to take conscious, intentional steps in addressing the adverse effects of climate change.

Across the African continent, a lot of doubt and disbeliefs still surround the existence of climate change. At this point, it is even more dangerous to doubt climate change as evidence shows that we face the brunt of the repercussions. Now is the time for collective climate action; and only together can we combat the challenges of climate change.

To ensure maximum community engagement Cleanbuild.africa has launched a digital media campaign tagged #CleanbuildVoices. The campaign is aimed at uniting the voices of young people, stakeholders, and governments across Africa to educate, advocate and take meaningful actions towards stemming the harmful effects of climate change.

The power of social media and the digital space has been massive in social reforms- case in point BlacklivesMatter in the U.S and the EndSARS movement in Nigeria. Cleanbuild aims to use the same approach in making every African digital citizen conscious and actively involved in fighting climate change.

How the #CleanbuildVoices campaign works

You know how we plan different activities for the different days of the week. I mean, for many professionals, Friday- #TGIF- has been designated to be the official start of a weekend.

Following that same pattern, Cleanbuild.africa has planned amazing specials for each day of the week that are designed to drive climate action in an engaging, fun yet serious way. Because we love you our dear community and trust that you’ll engage, check out what our weekly calendar holds for all.

Solution Monday: Cleanbuild will share helpful tips with our community to help them address environmental issues within their immediate environment. To further drive engagement with our audience, we urge them to share what climate solutions are being designed, developed, used, or could be used within their communities.

Circular Tuesday: Cleanbuild will explore opportunities existing within the circular economy value chain. From a continental level and urge the community to do the same within their communities. We also visit different industries to discover ways they embrace the circular economy to support socio-economic transformation.

Women4theClimate: Cleanbuild aims to use Wednesdays as days to highlight how women and children are affected by the climate and also what they are doing from anywhere across the African continent to address the situation.

ClimateJustice Thursday: Climate change is beyond social but is also a political and governance issue. On Thursdays, we will explore how policy can be used to fight climate change across the continent. Also encouraging citizens to engage their local policymakers to address these issues through policy recommendations etc.

Fact Friday: Everyone loves to learn new facts! Cleanbuild.africa goes on a fact-finding mission to research (i) what we know about climate change and other environmental issues (ii) What we need to know (iii) What the facts are about the current state and expected future state of the planet if no action is taken (iv). All this is geared to helping individuals know how individuals’ actions and/or inactions contribute to or solve the problem.

Show-me Weekend: This is a call for a little action on weekends. So, with your phones and other electronic gadgets, you could document and share how you are individually trying to solve environmental problems

Let us remember that climate change is the greatest threat to our existence and no one is rich enough to buy their way out of its effects. To that end, preservation of our environment is not the sole responsibility of a group, it is our collective responsibility.

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